A new competitor to Uptown 966 had just opened in Saudi Arabia with more brand equity in the region. The brand wanted to revamp its identity to retain its market positioning and remain relevant to its target audience. Our intervention included a full re-branding, which included uplifting the logo, re-imagining the packaging, menus, interior branding, signage and more. We used white, green and earthy colors to reflect the healthy and clean food options. Consequently, the identity came out neat, refined and fresh, giving it the boost it needed and making it very relatable to the target audience.