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Work

Tomatomatic Pizza – Brand Creation Of A QSR Pizza Delivery Concept In Lebanon

Services Advertising & Activations, Branding & Design, Content Creation, Video & Photography, Strategy & Media, Websites, Apps & Interactive, Industry Restaurants, Bars & Cafes, Region Lebanon, Created 2015,

The Brief

Following the big success of the total brand creation of Classic Burger Joint, we were on to create its sister company: a QSR pizza chain.

The Solution

Tomatomatic was born. A name made out of the combination of the main ingredient of any pizza recipe + the fastness of the concept being industrial and automatic.
We were involved in every aspect of the brand building, from logo and full identity roll-out to interior look & feel and façade branding. Universal colors and layout scheme were adopted for an easy, fast and cost efficient replication in any market, supporting the expansion envisioned from day one.

The Result

Quickly after opening the first outlet the concept proved to be promising. Our intervention went on to support Tomatomatic with a launch campaign that raised awareness and sales for the brand. It has since opened many branches across Lebanon, many of which are franchises.