Quaker was launching their new crispy oat cereal line, a first of its kind product by the brand in the MENA region, with 3 different SKUs (cranberry, raisin & almond, and honey), perfect to continue delivering on the brand’s promise: start it (your morning) right!
Our goal was to create online awareness for the new line through simple yet visually appealing content.
We worked on a series of animation videos that beautifully showcased the product benefits and flavors using stock videos that match the brand’s spirit. In order to make the brand and product relatable, our storyboard design revolved around a central character, embodying the typical Quaker brand persona, with ingredients flying around in a fast-paced and appealing visual style, along with upbeat music.
A true success! The films properly introduced the product to the GCC market and performed very well organically on the brand’s social media pages.