×

Branding

  • Brand Audit
  • Brand Strategy
  • Brand Creation & CID
  • Packaging & Collateral Design
  • Environmental Branding

Marketing

  • Digital Marketing Strategy
  • Social Media Strategy
  • Online and Offline Campaigns
  • Social Media Management
  • Events & Activations
  • Marketing Calendar Consultancy
  • Games & Marketing Gamification

Digital & Technology

  • Digital Audit
  • Digital Strategy
  • Website & App Design & Development
  • SEO Consultancy
  • E-commerce
  • CRM Strategy
  • CRM Implementation

Communication

  • Content Creation
  • Social Media Photos and Videos
  • Media Planning
  • Media Buying
Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region
Work

Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region

The Brand

As a world-class brand with years of equity globally, Ocean Spray has been a success since it was launched in the region, yet only appealed to a niche health conscious audience. The brand was looking to widen its reach and increase its market share, especially among young mothers throughout the MENA region from KSA to the UAE and Lebanon.

Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region

Ongoing Communication

Our goal was clear: communicate with a wider audience! To do so effectively, we dived into in-depth research about the behaviors and consumers habits of our target audience.
The insights became the starting point of our strategy as it was clear to us that in addition to brand awareness, our audience should engage and interact with the brand so that they start reaching for it. Our long partnership with the brand allowed for different campaigns and tactics deployed through the years. We developed a full-fledged TVC campaign, OOH, radio ads and POS to raise awareness on the brand name and the main claim “naturally better”. We also went into handling their POS & retail presence in all 3 target markets, developing supermarket pop-ups, stand-alones, various in-store branding, as well as fully digitized sampling booth, directly linked to their CRM.

Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region
Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region

Social Media & Digital

On social media, our strategy was to build relatability with our audience through localized content, educate them about the key benefits of the brand while offering them new ways to integrate the full product line in their daily diet. We shot a series of recipes with cranberry as the hero ingredient and collaborated with key influencers from the region to show the audience how to integrate the products into their day to day life.
Taking the brand to the next level digitally, we developed Cranberry Squeeze, a highly addictive mobile game that incentivized players with actual prizes they could redeem in supermarkets. We also handled the brand’s presence in various trade events such as Gulfood, HORECA & the Garden show, working on the stand branding and using Cranberry Squeeze as a great magnet to draw people to the stand, play, win and engage with the brand.

Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region
Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region
Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region

Ongoing Support

A long successful partnership with a world-class brand, our ongoing work with Ocean Spray pushes us to keep exploring ways to reinvent the brand’s communication reaching new audiences and overcoming new business challenges. We continue to support them through the full spectrum of communication, from traditional media & advertising, POS & retail, social media and soon product innovations.

Check out the game we developed for Ocean Spray here

Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region
Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region
Ocean Spray – Full Branding, Communication & Social Media Handling For The MENA Region

Ana 2030 – A Tribute From The Saudi Private Sector To Their Nation

Mirinda – TVC & 360 Communication Campaign For Mirinda Plus Launch In Egypt

Quaker Oats – Social Media Strategy, Content Creation & Development For KSA & The UAE

Motorola – Digital Campaign & Influencer Activation For The Launch Of The Razr Phone

Let's brainstorm

Contact us