Our brief was simple: to stand out from the wide competition of Lebanese restaurants in Lebanon and make Nasma a destination.
We created a persona and a soul! Just like her name implies, Nasma is a breath of fresh air, she is an artsy and classy Lebanese woman, whose sense of adventure and passion for food take her on various trips all around the country. And so we get to discover her adventures through a series of videos especially produced for social media. An image that reflects well on the food offering of Nasma: Lebanese with a twist
The video series “Nasma min Lebnen” (Nasma of Lebanon) gained momentum on social media attracting the audience that relates to the soul and adventures of Nasma.