A new dessert shop was set to open in Dubai, specializing in 3D cakes. The market is a playground for any kind of innovation, out of the box ideas and trendy foods, so the standards were high for both the client and us.
The product is fun, colourful and tasty – that’s already a clear creative direction, for the brand identity. We imagined Kreema to become Dubai’s cake Lalaland, the top of mind destination for our trendy target audience, and its cakes the center piece in all their gatherings.
A full brand creation exercise, from brand strategy, to naming, environmental branding, social media presence and every little sprinkle of detail. We worked closely with the client to create Instagrammable products, captured in content photography shoots and populating its social media pages.
From the moment Kreema was born, it quickly gained market share thanks to the creativity behind it, be it the amazing quality cakes or brand identity. It is now synonymous to trendy, fun and amazingly tasting desserts.