×

Branding

  • Brand Audit
  • Brand Strategy
  • Brand Creation & CID
  • Packaging & Collateral Design
  • Environmental Branding

Marketing

  • Digital Marketing Strategy
  • Social Media Strategy
  • Online and Offline Campaigns
  • Social Media Management
  • Events & Activations
  • Marketing Calendar Consultancy
  • Games & Marketing Gamification

Digital & Technology

  • Digital Audit
  • Digital Strategy
  • Website & App Design & Development
  • SEO Consultancy
  • E-commerce
  • CRM Strategy
  • CRM Implementation

Communication

  • Content Creation
  • Social Media Photos and Videos
  • Media Planning
  • Media Buying
Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App
Work

Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App

Client Jahez, Services Content Creation, Video & Photography, Games & Marketing Gamification, Industry Services & Technology, Created 2020,

The Idea

Jahez’s story is that of the new kid on the block that quickly becomes number 1 by focusing on the quality of its service. When we saw this online delivery platform acquire more and more loyalty and equity in such a short span of time, we decided that Jahez would not be the kind of company that grows its sales through advertising. It was meant to hook people and have them keep on choosing to come back to it.
We knew the best way to achieve this goal was to create more loyalty through marketing gamification. And when we approached Jahez with our idea, we were happy to find that we were, yet again, on the same wavelength, which led us to start thinking of a game.

Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App
Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App

The Game

From experience, we don’t believe in short-lived advergames and know that the true essence of marketing gamification is retention and loyalty. As such, our game had to have a real purpose combined with real incentives and to achieve a high return on investment. Our objectives were to increase app downloads and daily app usage, which would in turn lead to both more delivery orders and increased loyalty.
Alongside our client, we created a game that has all the ingredients to be addictive, with features set to incentivize daily usage. We designed and developed it with a local mindset, keeping the Saudi culture in mind by choosing a local hero, characters, tone of voice and street names. The project execution was purely handled by our local Saudi team. The game was built as part of the app and can only be played while the user waits for their delivery. As soon as the order arrives, the game is interrupted.

Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App
Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App
Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App

Loyalty

Most importantly, we developed features that allow to cross-sell between delivery orders, game play and customer rewards. The latter was achieved by creating a digital currency (called Jahez currency) which links the points collected while playing to the wallet inside the app. These points can be used to buy new features in the game, accessorize their characters or even buy new characters. At the same time, these points can be used to get discounts on delivery orders, groceries and other perks. As a cherry on top, restaurants and retailers listed inside the app were given the opportunity to cross promote their offers using said features, by offering free coins as part of the game for instance.

Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App
Jahez – Marketing Gamification, Game Design & Development For Saudi #1 Delivery App

The Result

The game quickly went viral and retained a huge number of followers that came back to it on a daily basis, thus increasing the app’s usage and downloads, keeping it number 1 on the app store for 4 consecutive weeks.
Sponsorships and advertising budgets from the featured restaurants doubled and we estimate the brand awareness and loyalty to keep on increasing as we add new app features and levels every quarter.

Mirinda – TVC & 360 Communication Campaign For Mirinda Plus Launch In Egypt

Ana 2030 – A Tribute From The Saudi Private Sector To Their Nation

Quaker Oats – Social Media Strategy, Content Creation & Development For KSA & The UAE

Motorola – Digital Campaign & Influencer Activation For The Launch Of The Razr Phone

Feeling inspired?

Let's Chat