Ixsir was facing tough competition from brands who are part of larger distribution groups and have budget to spend on full-fledged advertising campaigns. Our market research revealed that wine is one of the most gifted products among millennial and so the design of the bottle play a crucial role in influencing purchase.
We dug into our target audience’s preference, and based on these insights, we partnered with local designers and artists to introduce 3 collectable limited edition bottles. We then created short videos for social media where the artists spoke about their creation and what inspired them, highlighting the 3 main values of Ixsir: Sustainability, Diversity and Green.
The bottles branding and advertising campaign helped Ixsir stand out from the mass clutter and on the shelves. This collaboration is one of a series of campaigns and initiatives we have developed with the brand to reinforce its differentiator and position it as the trendy, green and conscious wine.