×

Branding

  • Brand Audit
  • Brand Strategy
  • Brand Creation & CID
  • Packaging & Collateral Design
  • Environmental Branding

Marketing

  • Digital Marketing Strategy
  • Social Media Strategy
  • Online and Offline Campaigns
  • Social Media Management
  • Events & Activations
  • Marketing Calendar Consultancy
  • Games & Marketing Gamification

Digital & Technology

  • Digital Audit
  • Digital Strategy
  • Website & App Design & Development
  • SEO Consultancy
  • E-commerce
  • CRM Strategy
  • CRM Implementation

Communication

  • Content Creation
  • Social Media Photos and Videos
  • Media Planning
  • Media Buying
IDM – Advertising & Communication Campaign For Plug-And-Play Internet Device IDM Go
Work

IDM – Advertising & Communication Campaign For Plug-And-Play Internet Device IDM Go

Client IDM, Services Advertising & Activations, Content Creation, Video & Photography, Social Media & Digital Campaigns, Industry Services & Technology, Region Lebanon, Created 2020,

The Brief

After the huge success of IDM Go’s summer 2019 campaign, the leading Lebanese Internet provider wanted a new recall campaign to boost once more the sales of its plug-and-play device. But with 2020 having turned everyone’s life upside down, it was important to rethink the campaign’s tone of voice and find the best way to make it relevant to the customers’ reality during this exceptional year.

IDM – Advertising & Communication Campaign For Plug-And-Play Internet Device IDM Go

The Campaign

Market insights lead us to consider humour as the main connection builder with the audience. We therefore drafted a TV commercial script that revolved around the notorious Lebanese sarcasm, and had our protagonist face an annoying, yet funny, chain of events relevant to the local lifestyle.
We then worked closely with the production house to cast the main character, based on our defined target audience. The commercial was shot over two days in multiple locations, and generated different versions for the TV and digital campaigns, as well as a content library for IDM’s social media platforms that included informative, promotional and engaging posts.
The full-fledged campaign proved to be successful, helping the client increase product awareness and sales.

IDM – Advertising & Communication Campaign For Plug-And-Play Internet Device IDM Go
IDM – Advertising & Communication Campaign For Plug-And-Play Internet Device IDM Go

Mirinda – TVC & 360 Communication Campaign For Mirinda Plus Launch In Egypt

Ana 2030 – A Tribute From The Saudi Private Sector To Their Nation

Quaker Oats – Social Media Strategy, Content Creation & Development For KSA & The UAE

Motorola – Digital Campaign & Influencer Activation For The Launch Of The Razr Phone

Let's brainstorm

Contact us