GCH Architects is a leading architecture firm in Lebanon and the UAE that wanted to showcase their wide portfolio and team of creative architects on an online platform. We had to create a website that features the firm’s exemplary work in the hospitality, commercial and residential sector, while remaining true to their identity. Most importantly, the website had to be user-friendly so that their current and potential clients can browse with ease.
We took a closer look at the firm’s projects and team and soon realized that we wanted to reflect the timeless modernity of their work in the website. Our design was impossibly simple with a progressive twist. We drew inspiration from the firm’s constructed logo and replicated a geometric motif across the monochromatic pages of the website for a fluid transition. We then divided the interactive website in categories by order of most searched subjects by clients.
Wanting the projects to be the centerpiece of the website, we simplified the UI so that with only one click, the user can flip through high resolution images of the work on any browser size, without reducing the loading speed. We, also, dedicated a section for the interior design work the firm stands out at which is their signature in most of the projects they execute.
A responsive website with a modern focused design quickly translated into success! The accessibility of the diverse portfolio increased website traffic and resulted in many leads to the firm. The website turned into a creative platform for investors, restaurateurs and even other architects to refer to.