×

Branding

  • Brand Audit
  • Brand Strategy
  • Brand Creation & CID
  • Packaging & Collateral Design
  • Environmental Branding

Marketing

  • Digital Marketing Strategy
  • Social Media Strategy
  • Online and Offline Campaigns
  • Social Media Management
  • Events & Activations
  • Marketing Calendar Consultancy
  • Games & Marketing Gamification

Digital & Technology

  • Digital Audit
  • Digital Strategy
  • Website & App Design & Development
  • SEO Consultancy
  • E-commerce
  • CRM Strategy
  • CRM Implementation

Communication

  • Content Creation
  • Social Media Photos and Videos
  • Media Planning
  • Media Buying
Crepaway Lucha Libre – Social Media Campaign Launching The Limited Edition Sandwiches
Work

Crepaway Lucha Libre – Social Media Campaign Launching The Limited Edition Sandwiches

Client Crepaway, Services Content Creation, Video & Photography, Social Media & Digital Campaigns, Industry Restaurants, Bars & Cafes, Region Lebanon, Created 2019,

The Task

Crepaway was introducing new beef and chicken Fajita sandwiches to their menu, and our primary aim was to drive sales and insights on taste preferences. We knew we had to take it back to the roots, so we went to the Fajita’s place of origin, Mexico, and got inspired by its traditional wrestling, “La Lucha Libre”. Since it was a social media campaign, we decided to collaborate with two well-known Lebanese food influencers, giving them their own Luchador personas: “Lucha Carne” and “Lucha Pollito”. The scenario of the video took place in a wrestling ring, where our influencers fought for the title of best Luchador. We wanted people to vote for their favorite sandwich, so we created collectable: Luchador stickers that people would receive every time they ordered one of the Fajita sandwiches. The incentive was winning a trip to Spain, and the person with the most stickers was to be the winner.
The social media content of the campaign consisted of games, fun facts and user generated content. The campaign wouldn’t just end with the announcement of the winners, the plan is to follow them throughout their trip and after, to create the perfect campaign closure.

Check out Crepaway’s Raclette Burger campaign

Crepaway Lucha Libre – Social Media Campaign Launching The Limited Edition Sandwiches
Crepaway Lucha Libre – Social Media Campaign Launching The Limited Edition Sandwiches

Quaker Oats – 360 Campaign For New SKU Range In KSA & GCC

Ana 2030 – A Tribute From The Saudi Private Sector To Their Nation

Mountain Dew – TVC, Streamed Song & Full Digital Campaign For Saudi Arabia

Mirinda – TVC & 360 Communication Campaign For Mirinda Plus Launch In Egypt

Let's brainstorm

Contact us