×

Branding

  • Brand Audit
  • Brand Strategy
  • Brand Creation & CID
  • Packaging & Collateral Design
  • Environmental Branding

Marketing

  • Digital Marketing Strategy
  • Social Media Strategy
  • Online and Offline Campaigns
  • Social Media Management
  • Events & Activations
  • Marketing Calendar Consultancy
  • Games & Marketing Gamification

Digital & Technology

  • Digital Audit
  • Digital Strategy
  • Website & App Design & Development
  • SEO Consultancy
  • E-commerce
  • CRM Strategy
  • CRM Implementation

Communication

  • Content Creation
  • Social Media Photos and Videos
  • Media Planning
  • Media Buying
Barilla & Puck – Packaging Design, POSM Branding & Content Shoot For The UAE
Work

Barilla & Puck – Packaging Design, POSM Branding & Content Shoot For The UAE

Client Barilla, Services Advertising & Activations, Branding & Design, Content Creation, Video & Photography, Industry Consumer Goods, Created 2020,

The Brief

When masters of pasta Barilla collaborated with Puck Bechamel, the two giants had one ambitious yet simple goal: offering consumers the chance to cook the perfect pasta bechamel every single time by joining the forces of their two products.
Beyond the mere announcement of this collaboration, our aim was to reach our target audience on all the brands’ touchpoints, providing them with engaging & educational content that will get them to create the right balanced recipes and bring out the best of our 2 premium products.

Barilla & Puck – Packaging Design, POSM Branding & Content Shoot For The UAE

The Solution

We crafted a well-rounded offline communication campaign that ensured maximum visibility for the promo in supermarkets, using visually appealing POSM, such as educational gondolas and standalones.
Our in-house production team set up a full cooking day photoshoot, handling photography, food styling, and art direction to generate the promo’s appetizing pictures, that were then featured in a recipe booklet included in the promo box. The packaging was designed to include a see-through window, offering clear visibility of the hero products and the whole in-store experience was thought through to encourage trial.
The campaign visuals were also adapted to digital and social media assets, such as digital banners for Google AdWords and Barilla’s website, as well as banners for key local delivery aggregators and online supermarkets.

Barilla & Puck – Packaging Design, POSM Branding & Content Shoot For The UAE
Barilla & Puck – Packaging Design, POSM Branding & Content Shoot For The UAE
Barilla & Puck – Packaging Design, POSM Branding & Content Shoot For The UAE
Barilla & Puck – Packaging Design, POSM Branding & Content Shoot For The UAE

The Result

The campaign exceeded all expectations in terms of achieved sales targets and consumer engagement. Users were delighted by our suggested recipes and showed their enthusiasm on the brands’ social media platforms.
The promo got out of stock both online and offline in less than a month. But most importantly, our educational campaign succeeded in living up to its promise and ensured that Barilla and Puck consumers always savor the perfect bechamel pasta, every single time!

Mirinda – TVC & 360 Communication Campaign For Mirinda Plus Launch In Egypt

Ana 2030 – A Tribute From The Saudi Private Sector To Their Nation

Quaker Oats – Social Media Strategy, Content Creation & Development For KSA & The UAE

Motorola – Digital Campaign & Influencer Activation For The Launch Of The Razr Phone

Let's talk about you.

Get in touch