The Task

Al Watania is a leading poultry brand in Saudi Arabia, and one of the biggest in the world. Their product lines include everything from eggs, whole chicken, chicken cold cuts as well as ready-made meals. Having revamped their logo, visual identity, packaging and full communication, our next intervention was on their digital presence, specifically the design and development of their eCommerce website.
Neat, modern and following the brand’s refreshed identity, the design process was created with the customers in mind, thus providing a smooth user experience and an easy to use online ordering platform optimized for the different devices. The online store was built using WordPress and Woocomerce and hosted on Amazon Web Services (AWS cloud).
Additionally, we planned and executed a digital marketing campaign on different social networks to drive traffic to the site and increase sales of Al Watania’s wide selection of products.

Check out Al Watania’s full brand identity revamp