Regional Business Director
“Everywhere? No, haven’t been there. But it’s on my list.” ... Charbel joined our team in 2014 and is currently based in LA, where he’s working on WonderEight’s expansion in the US market. He started by leading on the transformation of some of Lebanon’s most famous love brands such as Crepaway and Classic Burger Joint then went on heading our Saudi team, immersing himself in the Kingdom’s culture and treating its top brands as his own: Muvi Cinemas, Dar wa Emaar, Al Hatab Bakery, and Geidea, Pepsico, to name a few. Born & raised in KSA, Charbel started his journey on the production side, notably working with EFX film on 50+ projects for global brands. In 2009, he shifted to the agency side and went on joining Promofix Beirut before moving to Talks. There he helped set up the Beirut office & developed operations in Oman. His best assets? A knack for strategic planning, budgeting, marketing, media planning/buying, his hat, and always being the fastest one in the room to grab his passport and book a flight - whether for a business meeting or leisure.