×
Ixsir – Limited Edition Art
Work

Ixsir – Limited Edition Art

Task Packaging & Product Design, Industry Consumer Goods, Created 2017,

The Brief

Ixsir was facing tough competition from brands who are part of larger distribution groups and have budget to spend on full-fledged advertising campaigns. Our market research revealed that wine is one of the most gifted products among millennial and so the design of the bottle play a crucial role in influencing purchase.

Ixsir – Limited Edition Art
Ixsir – Limited Edition Art

The Solution

We dug into our target audience’s preference, and based on these insights, we partnered with local designers and artists to introduce 3 collectable limited edition bottles. We then created short videos for social media where the artists spoke about their creation and what inspired them, highlighting the 3 main values of Ixsir: Sustainability, Diversity, Green

Ixsir – Limited Edition Art
Ixsir – Limited Edition Art
Ixsir – Limited Edition Art

The Result

Ixsir stood out from the mass clutter and on the shelves. This collaboration is one of a series of campaigns and initiatives we have developed with the brand to reinforce its differentiator and position it as the trendy, green and conscious wine.

Ixsir – Limited Edition Art
Ixsir – Limited Edition Art

European Union – 3 Million People Reached

Cafe Diem – Different Taste of Beirut

Hoover – Back to Top of Mind

Crepaway – Come As You Are

Let's brainstorm

Book your free session